90 days to
activate an audience.
This example follows the Lexa working case: choose one offer, activate an existing audience and attribute each new subscription. It describes campaign goals, not previously achieved performance.
Break down the goal.
100 000
target impressions
2 000
target visits at 2%
100
target purchases at 5%
90-day assumptions. At a 2% visit-to-purchase conversion rate, 5,000 visits would be needed to target 100 purchases. These figures are not a forecast.
The work behind the numbers
- Instagram: 24 short-form posts and 36 story sequences.
- X: 60 posts and 120 relevant replies.
- Communities: 24 contributions in permitted spaces.
- Partnerships: 40 targeted contacts, aiming for 4 activations.
Decide every week
Few visits: review the message. Visits without purchases: review the offer and journey. A converting source: check profitability before increasing effort.
Programme costs, commissions, refunds and execution time must be deducted from revenue to assess the real economics.
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