English
Modeling is both intriguing and aspirational, but many wonder if their physical appearance aligns with the industry's expectations. While the criteria used to be strict and rigid, the landscape has changed, and inclusivity is making significant strides. However, certain requirements remain non-negotiable depending on the field. Measurements, height, age... What are the actual criteria to become a model today?
Age plays a role, but it’s not a barrier. It all depends on the type of modeling you wish to pursue. Fashion and haute couture models often start young, sometimes as early as 14 or 16 years old, as top agencies look to shape talent from the very beginning of their careers. However, commercial or advertising modeling, which represents a wider range of profiles, is accessible at any age. In recent years, a new trend has emerged: senior models are gaining ground. It is entirely possible to break into advertising and fashion after the age of 50, as long as you maintain a well-groomed appearance and have a certain charisma in front of the camera.
For a long time, weight and measurements have been at the center of debates, but standards are gradually evolving. While haute couture still requires slender figures, with measurements around 86-61-86 cm for women, other sectors of modeling today offer more diversity.
Commercial modeling, which includes various specialties like e-commerce modeling, doesn't rely on strict measurements. The main goal is to represent a variety of profiles that are closer to consumers. In this field, agencies are looking for expressive faces, harmonious bodies, and ease in front of the camera rather than specific measurements.
Plus-size models, meanwhile, cater to a growing demand from brands focused on inclusivity. This segment generally includes sizes ranging from 40 to 54, with models embracing their curves and showcasing fashion for all body types.
The question of height often arises, particularly for female models, as it used to be a key selection criterion in certain categories. In haute couture, the standards remain high: women must typically be between 5’8” and 5’11 tall to ensure clothes fall smoothly and facilitate runway shows and editorial shoots.
However, these requirements don’t apply to all areas of modeling. For example, commercial and advertising modeling is much more flexible, and brands are increasingly seeking diversity in profiles. For these types of modeling, there’s no minimum height requirement for female models. Furthermore, beauty modeling, which focuses on cosmetic campaigns, doesn’t require tall models; the key focus is on facial features, skin radiance, and photogenic qualities.
Some agencies and talent manager even recruit so-called “petite” models, between 5’3” and 5’7” tall, for brands looking to break traditional norms. Ultimately, the height requirement for female models largely depends on the sector you wish to work in.
For male models, the requirements are also specific but vary depending on the type of modeling. In haute couture and runway shows, male models must generally be between 6’0" and 6’3" tall to match the standards of clothing and runway settings. This height helps showcase fashion collections more effectively and creates greater visual harmony during events.
However, just like for women, the criteria for male models are more flexible in other fields. E-commerce and advertising modeling don’t impose as strict height requirements, as the goal is to reflect the diversity of consumer profiles. A shorter male model could perfectly represent certain brands.
While physical appearance is central to the job, it’s not enough. Modeling requires more than just a great figure or a beautiful face, it’s a real profession that demands professionalism and discipline.
Having well-maintained skin, healthy hair, and an elegant posture are major assets. But above all, attitude makes the difference: a good model knows how to adapt to clients' expectations, express themselves, and convey emotion through a simple pose or gaze.
Endurance is also a key factor. Photoshoots can last for hours, and a model must be able to maintain consistent energy and follow the photographer’s directions without fatigue.
Finally, good interpersonal skills are an undeniable advantage. In an industry where collaborations are frequent, knowing how to interact with teams and understand brands' expectations is a major plus.
The days when only one type of model was accepted are ending. Brands and agencies are becoming aware of the importance of representing a variety of bodies, ages, and profiles.
At Opale, we advocate for a more inclusive vision of modeling, where every talent has a place, whether they meet traditional standards or not.
The key to success? Find the area or niche that suits you and confidently showcase your strengths. So, why not take your chance?
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