UGC Content Creator: Become an essential asset for brands

Camillle Moreau

february 27, 2025

With the rise of social media and online content consumption, a new profession has emerged: the UGC content creator (short for User-Generated Content Creator). This phenomenon has become crucial for brands looking to connect authentically with their audiences. But what exactly is a UGC content creator, and how can you get started in this field? Here’s everything you need to know.

What is an UGC content creator ?

A UGC content creator is someone who produces and shares content (photos, videos, testimonials, reviews, etc.) for a brand without being a professional marketer or advertiser. This content is perceived as more authentic and credible because it comes directly from real consumers, unlike traditional advertising campaigns. UGC comes in many forms: unboxing videos, product testimonials on Instagram or TikTok, product reviews on YouTube, or blog posts. Brands love this type of content because it showcases their products in real-life situations, often in an everyday environment.

Why do brands seek UGC content creators ?

Traditional advertising is losing its effectiveness. Consumers are overwhelmed by commercial messages and prefer authentic and natural recommendations. That’s where UGC content comes in. This type of content creates a genuine connection between brands and their audience, leveraging real users who are perceived as everyday consumers rather than professional models or actors.

The benefits of UGC content for brands:

• Authenticity: UGC is seen as more sincere and engaging.
• Higher engagement: It often generates more interactions and community engagement.
• Diversity of profiles: UGC creators come from all backgrounds, allowing brands to represent a broader range of consumers.

How to become an UGC content creator ?

The UGC content creator profession is accessible to everyone. You don’t need extensive marketing experience or professional equipment. The key is the ability to create authentic, engaging content that resonates with an audience.Here are the essential steps to get started:

• Choose your platform: Instagram, TikTok, YouTube, or even blogs, pick the platform that best suits your content style. TikTok is great for short, creative videos, while Instagram is perfect for photos and Stories.
• Define your niche: Before jumping in headfirst, take time to define the topics that genuinely excite you. Whether it's beauty, travel, cooking, gaming, sports, technology, or fashion, your enthusiasm will shine through in your content and attract brands whose values and products align with your interests.
• Portfolio: Even if you're a beginner, it's important to build a portfolio, even if it's simple, to showcase your skills. Create a few sample videos or photos: unboxing, product testing, demonstrations... even if they're fictional. This content will illustrate your style, tone, and ability to embody a brand. Some creators choose to host their portfolio on a personal website, a solution that is both aesthetic and practical for centralizing their work and presenting it professionally.
• Sign up for UGC connection platforms: The first collaborations are often the hardest to land. To speed things up, there are specialized connection platforms. This is exactly what Opale offers: connecting UGC creators to brands that suit them, focusing on authenticity and the diversity of profiles. A simple, accessible, and direct way to get started.
• Contact brands directly: Instead of sending cold messages to big brands (often buried in crowded inboxes), focus on your visibility. Regularly create authentic, targeted content with products you already use and genuinely enjoy. Naturally mention brands, tag them, and use relevant hashtags: this can attract their attention and generate an initial contact. Another more strategic option: identify or reach out to smaller brands, more accessible, and closer to your values. With consistent presence and strong positioning, they’ll often come to you.
• Create authentic content: As mentioned before, brands are looking for creators who share real experiences with their products. Talk about what you love, what you've tried, and why you would recommend a product. It’s important to be sincere and transparent.
• Build a community: UGC content is most effective when it reaches an active audience. Use hashtags, interact with followers, and encourage them to share their own experiences.

Good to know: Unlike influencers, UGC content creators don’t need a massive following to attract brands. Brands value the quality and authenticity of the content more than the number of followers.

Comment créer du Contenu UGC Authentique et de Qualité

Good UGC isn’t just about showcasing a product, it tells a story, your story. The goal is to share a personal experience that resonates with your audience, while highlighting the product in a natural, genuine, and engaging way.

• Show yourself using the product: Demonstrate how it fits into your everyday life and routine.
• Be specific and give concrete examples: Instead of saying “this product is great,” explain why with real, detailed insights.
• Use a natural, conversational tone: Speak as you would to a friend, it helps build trust.
• Focus on visual and audio quality: Even without professional gear, make sure your lighting is good, your footage is stable, and your audio is clear.
• Respect the brand’s visual identity (if required): While staying true to your voice, adapt your content to align with the brand’s style and values.

The future of UGC content creators

UGC content holds massive potential but it doesn’t come without its challenges. The biggest one? Standing out in an increasingly saturated market. That said, opportunities are everywhere. The UGC space is growing fast, with brands constantly looking for authentic creators who can genuinely connect with their diverse audiences. By honing your creativity, developing strong storytelling skills, and staying well-organized, you can not only carve out your place in the industry but also build a long-term, sustainable career.

While UGC is accessible to anyone, having the right guidance can make a real difference. It helps you better understand what brands are looking for and structure your work as a true professional. That’s where Opale comes in : with deep expertise in UGC, Opale helps creators position themselves effectively and connect with the right opportunities.